Product personalization becomes a trend
Release time:
2024-07-31
With the pursuit of product personalization by Chinese consumers becoming more and more distinct
With the pursuit of product personalization by Chinese consumers becoming more and more distinct, the expectation of added value is getting higher and higher. Brands need to continually improve their ability to create unique connections and resonate with consumers. To this end, the global head of food processing and packaging solutions provider Tetra Pak took the lead in the industry to apply innovative full-color digital printing solutions, by improving design diversity, production flexibility and printing effect fidelity, for the brand to achieve deep connection with consumers to provide new possibilities.
Just recently, Tetra Pak collaborated with Mengniu to integrate technology and art. The newly listed Trensu Colorful Art Limited Pure Milk uses Tetra Pak's first full-color digital printing solution in the world, presenting 30 famous European paintings on paper packaging. Julia Luscher, vice president of global marketing of Tetra Pak, revealed that in the future, it will still help customers try new ways of marketing and develop new ideas of interaction with consumers by improving products.
In fact, not only Tetra Pak, but also not only the appearance of product packaging, other packaging solution providers have also begun to compete in terms of design flexibility, packaging cost, and product environmental protection.
Reporter observation:
The reporter noticed that many young people are willing to "pay" for customized and diversified products with full visual experience, and the packaging of "road goods" products can no longer attract the attention of such consumer groups. In this context, packaging providers began to take the initiative to help enterprises "roll up" personalized packaging design, enabling brands to customize product packaging for different consumer groups. In this context, production flexibility also requires packaging providers to have solutions for small-scale production and simplified production process planning.
Photolithography paper wine packaging box supply -- innovative technology and exquisite design
The photolithography paper wine packaging box is an important component of modern alcoholic product packaging. It not only serves the function of protecting the wine but also, with its unique artistic charm and anti-counterfeiting technology, has become an important means of enhancing product added value and market competitiveness. This article introduces the supply situation of photolithography paper wine packaging boxes, as well as their advantages in technology, design, and application. 1. Current Supply Status of Photolithography Paper Wine Packaging Boxes Currently, there are many suppliers of photolithography paper wine packaging boxes in the market, which not only provide standard-sized packaging boxes but also offer personalized customization according to customer needs. These suppliers usually have advanced production equipment and technical teams, ensuring the quality and delivery time of the packaging boxes. At the same time, they provide one-stop services from design, printing, production to logistics distribution, offering customers convenient and efficient packaging solutions. 2. Technical Advantages of Photolithography Paper Wine Packaging Boxes Photolithography paper, as an advanced packaging material, has unique anti-counterfeiting functions and artistic expressiveness. Through laser technology, fine patterns, text, or QR codes can be formed on the surface of the paper, which can reveal unique visual effects under specific conditions (such as ultraviolet light exposure), effectively preventing forgery and tampering. In addition, photolithography paper also has good printing suitability and
2024-11-08
Photo-etched paper wine packaging boxes, as a special packaging product that integrates various technologies such as optics, chemistry, and physics, are becoming a highly regarded packaging solution in the wine market due to their unique anti-counterfeiting features and exquisite design. This article introduces the supply situation of photo-etched paper wine packaging boxes and their unique advantages in the field of wine packaging. The supply of photo-etched paper wine packaging boxes mainly relies on professional packaging manufacturers. These manufacturers typically possess advanced production equipment and technical teams, capable of deep customization according to customer needs, providing comprehensive services including design, production, printing, and post-processing. In terms of paper selection, manufacturers use high-quality laser anti-counterfeiting photo-etched paper, which is treated through special processes to create difficult-to-replicate patterns, designs, watermarks, and other anti-counterfeiting marks, providing reliable anti-counterfeiting protection for wine products. In terms of appearance design, photo-etched paper wine packaging boxes meet the packaging needs of different wine products with their exquisite printing effects and diverse design styles. Manufacturers can customize packaging boxes that meet customer needs based on the customer's brand philosophy, product characteristics, and market positioning. Whether it is traditional Chinese style, minimalist modern style, or luxurious high-end style, photo-etched paper wine packaging.
2024-11-04
The process of customizing anti-counterfeiting holographic paper labels
In the modern business environment, anti-counterfeiting technology is of great significance for protecting brand reputation and safeguarding consumer rights. Anti-counterfeiting lithographic paper labels, as an advanced anti-counterfeiting method, are widely used in various products' anti-counterfeiting identification due to their unique manufacturing process and difficult-to-replicate characteristics. This article introduces relevant knowledge about the customization of anti-counterfeiting lithographic paper labels. 1. Definition and Characteristics of Anti-Counterfeiting Lithographic Paper Labels Anti-counterfeiting lithographic paper labels are anti-counterfeiting identifiers formed on the surface of paper using lithographic technology, featuring specific patterns, text, or QR codes. These identifiers have high recognizability and are difficult to replicate, effectively preventing the circulation of counterfeit and inferior products. At the same time, lithographic paper labels also possess good weather resistance and abrasion resistance, maintaining the clarity and integrity of the identification in various environments. 2. Process of Customizing Anti-Counterfeiting Lithographic Paper Labels Design Requirements: Customers first need to clarify their anti-counterfeiting needs, including the size, shape, color, pattern, text, and other information of the labels. Design Draft Production: Based on customer requirements, designers will create a design draft for the anti-counterfeiting lithographic paper labels, which will undergo multiple revisions and confirmations until it meets customer needs. Lithographic Production: The design draft is produced onto the surface of the paper using lithographic technology, forming an anti-counterfeiting identifier.
2024-10-29
Zhuhai laser anti-counterfeiting photolithography paper reaches a new height in anti-counterfeiting.
Zhuhai laser anti-counterfeiting holographic paper is a special paper that integrates various technologies such as optics, chemistry, and physics. Its surface is treated through a special process to form anti-counterfeiting marks such as patterns, designs, and watermarks that are difficult to replicate. These anti-counterfeiting marks can display unique visual effects under specific conditions, such as ultraviolet light exposure and temperature changes, effectively preventing forgery and tampering. The Zhuhai laser anti-counterfeiting holographic paper company is dedicated to researching and developing new packaging methods, continuously pursuing excellence in materials, applications, and technology. The company not only has advanced production equipment and a technical team but also has established long-term cooperative relationships with many well-known brands both domestically and internationally, providing reliable anti-counterfeiting guarantees for its products. The application fields of Zhuhai laser anti-counterfeiting holographic paper are very broad. In the tobacco and alcohol industry, tobacco and alcohol products often become targets for counterfeiting, and the application of laser anti-counterfeiting holographic paper provides reliable anti-counterfeiting protection for these products, effectively maintaining brand image and consumer rights. In the cosmetics industry, anti-counterfeiting holographic paper not only enhances the anti-counterfeiting performance of cosmetic packaging but also provides consumers with a safer and more reassuring experience. In addition, laser anti-counterfeiting holographic paper is also widely used in health products, label anti-counterfeiting, and other fields, providing strong support for the authenticity and legality of products.
2024-10-21
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