With the pursuit of product personalization by Chinese consumers becoming more and more distinct, the expectation of added value is getting higher and higher. Brands need to continually improve their ability to create unique connections and resonate with consumers. To this end, the global head of food processing and packaging solutions provider Tetra Pak took the lead in the industry to apply innovative full-color digital printing solutions, by improving design diversity, production flexibility and printing effect fidelity, for the brand to achieve deep connection with consumers to provide new possibilities.

Just recently, Tetra Pak collaborated with Mengniu to integrate technology and art. The newly listed Trensu Colorful Art Limited Pure Milk uses Tetra Pak's first full-color digital printing solution in the world, presenting 30 famous European paintings on paper packaging. Julia Luscher, vice president of global marketing of Tetra Pak, revealed that in the future, it will still help customers try new ways of marketing and develop new ideas of interaction with consumers by improving products.

In fact, not only Tetra Pak, but also not only the appearance of product packaging, other packaging solution providers have also begun to compete in terms of design flexibility, packaging cost, and product environmental protection.

　　Reporter observation:

The reporter noticed that many young people are willing to "pay" for customized and diversified products with full visual experience, and the packaging of "road goods" products can no longer attract the attention of such consumer groups. In this context, packaging providers began to take the initiative to help enterprises "roll up" personalized packaging design, enabling brands to customize product packaging for different consumer groups. In this context, production flexibility also requires packaging providers to have solutions for small-scale production and simplified production process planning.